During the Detroit Motor Show, Buick clearly announced that it will be entering the luxury crossover segment as it unwrapped the Buick Encore. This is the latest attempt of the brand to attract younger buyers . The word younger and Buick really has not mixed for ages but the sticker price of its latest release might have a chance to change the situation.
The small crossover, taking design cues from the bigger cousin Enclave, can actually be positioned between the likes of the Kia Soul and the Honda Fit, and other crossovers like the Volkswagen Tiguan and the Ford Escape.
The Buick Encore will be rolling out to showrooms next year with a tag price of $24,950 . It will run on a four-cylinder engine that can output 138 horses. The power of the engine is transferred to the front wheels by a six-speed automatic gearbox. There is an option for an all wheel drive but you need to add $1,500.
The entry-level Buick Enclave will also have 18-inch rims, Active Noise Cancellation from Bose, rearview camera, IntelliLink connectivity, and an entertainment system with seven-inch display.
Consumers can add separate climate control options for front and rear cabin , remote start, fog lights, and automatically dimming rear glass that should bring the cost up to $25,760.
There is also the Leather Group package that will add leather upholstery, heated seats in front, power passenger seats, heated steering wheel, and memory functions for the driver seat to the Convenience setup. You can have all these for $27,460.
The Premium Group combines the features of the Convenience and the Leather Group but adds park assist, collision alert, warning for lane departure, a sound system from Bose, wiper with rain sensing function, and additional cargo room.
Buyers can also get a standalone navigation option for $795. There are also options to add a sunroof ($800) and 18-inch chrome rims ($995).